Article by Electric Kitten
They say it takes a village to raise a child. The same could be true for good content creation and marketing. There are so many moving parts to a good content that many often forget that the content exists to satisfy the users need. Therefore, writing for the searcher’s intent is often overlooked. There are three broad categories that we could place search intent. Here is a brief look at each:
Transactional – The user is looking for a service. Something they need done or something they need to buy. In this instance the user is ready to execute on their intent and will purchase or order the product/service they feel fits their need. The likelihood of a repeat visit is high if the content helps them along the way.
Informational – This is an educational search and involves the user looking for ways to learn something. Longer form content is the order of the day here and can typically lead to a sales funnel for something that would satisfy the users intent.
Navigational – This is a common search intent and is where the user is looking for a place or website. A common example was how people used Google Search to look for Facebook and then follow that link. At one time, a large amount of Facebook’s traffic came from Google Search.
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