Why Traditional Internet Providers Usually Don’t Work in Rural Areas

Many journalists and thought leaders have brought attention to the ongoing plight of rural America: the lack of consistent broadband Internet access throughout the most remote rural areas. While it may be difficult for urban and suburban residents to imagine life without high-speed Wi-Fi or wired Internet, many rural households have resorted to outdated methods such as dial-up Internet or DSL. Others have resigned themselves to experiencing disruptions to business, education, and education as a result of their sparse access to high-quality Internet for rural areas.

There are several factors that feed into rural America’s Internet problem. Some of the most prominent issues include the lack of a good infrastructure for broadband Internet and many Internet providers’ reluctance to do business in rural areas because of the business risks associated with lower population densities. Despite these issues, many alternative rural Internet service providers have made efforts to reach rural areas to create a more connected country.

Unlimited 4G rural Internet providers like UbiFi use the 4G cell towers that are abundant even in rural America to provide Internet signals to rural households. As a result, UbiFi has developed a reputation for high-speed, low-latency Internet access among many rural residents. In addition to mobile 4G Internet companies like UbiFi, satellite Internet service providers, such as

Starlink, are also popular in rural areas because of their ability to reach almost anywhere in the world. Despite satellite Internet’s reliability, it is prone to high levels of latency because of the distance Internet signals have to travel from satellites in outer space to receivers in rural homes. These rural Internet service providers have their respective strengths and weaknesses, so if you live in rural America, be sure to do your research before committing to a specific provider.